advertiser.net.au 

HypeAuditor releases first ‘Influencer Income Survey’ results

  • Written by Caroline La Rose

HypeAuditor, the AI analytics platform for brands seeking fair, transparent, and effective influencer marketing, has released the global results of its first “Influencer Income Survey,” providing insights into how influencers earn money, the varying degrees of income, and the impact of fraudulent activity. 


The survey showed that close to half of the Instagram influencers surveyed reported that they earn money from their Instagram accounts (49%). Slightly under half also reported an increase in income after the onset of the COVID pandemic (47%). On average, influencers earn $2,970 per month from their Instagram account, with micro-influencers (1K-10K followers) averaging $1,420 per month and mega-influencers (over 1M followers) averaging $15,536 per month.


Only 4% of participants questioned live on income from an account, but 26% of respondents hope to in the future. Brand promotion accounts for the majority of influencer income (40%) with most working with brands for barter and money (56%). Additionally, results showed that fraud continues to be prevalent with almost half of influencers (47%) reported being impacted by fraudulent activity and 50% experiencing an increase in fraudulent activity since the onset of the pandemic. 


“We estimate that over 50 million people around the world consider themselves creators, despite the creator economy only being born a decade ago,” said Alex Frolov, CEO of HypeAuditor. “Our main goal with this survey is to provide a deeper understanding of the creator ecosystem as it is quickly becoming one the fastest-growing types of small business worldwide.”


Additional key findings of the survey include:

  • Mega-influencers earn $187 per hour compared to the average influencer at $31 per hour. The average influencer surveyed makes $31 an hour, with beauty influencers earning the most, averaging $60 per hour. Mega-influencers earn from $187 per hour (in relation to the time spent on maintaining the account).

  • Brand promotion accounts for most influencer income (40%). Close to a quarter of influencers are building a personal brand and attracting customers to their businesses through Instagram (22%), participating in affiliate programs (15%), and selling courses (4%). Subscription services were noted as an additional source of income by 8% of influencers.

  • Only 4% of respondents live on income from an Instagram account but 26% hope to in the future. On average, these influencers receive $5,912 from their account per month.

  • Most work with brands for barter and money (56%). 21% of influencers work with brands through barter and 23% for money. The majority disclose advertising arrangements (61%) but 12% of respondents admitted to not disclosing sponsorships. 

  • Influencers spend approximately 24 hours a week on maintaining an account. Most of the time is devoted to posts, stories, and communication with followers. The least amount of time is spent on team management, marketing strategy and communication with partners. Influencers who earn money from their account spend 28.7 hours per week on average, while those who do not earn any money through their account spend 20.9 hours on average. 


HypeAuditor’s study was conducted as an online survey in June 2021 and analysed responses from 1,865 people who self-identified as influencers and have Instagram accounts with over 1K followers (verified by HypeAuditor).


Among those surveyed, 46% were women and 33% were men. Responses from influencers in the 25-34 age category made up 28% of the results followed by the 18-24 age category with 23%. Influencers with 1K to 10K followers made up 50% of the results and influencers with 10K to 50K followers made up 32% of the results. Lifestyle influencers were the most popular surveyed coming in at 24%, followed by fashion with 12%.


HypeAuditor provides a comprehensive set of tools for brands to discover and analyse influencers on Instagram, TikTok, and YouTube, verify their authenticity, and track the results of influencer marketing campaigns. 


About HypeAuditor:

Founded in 2018, HypeAuditor is a leader in AI-powered analytics for transparent and fraud-free influencer marketing. Its platform includes Instagram, TikTok, and YouTube analytics, as well as a suite of discovery tools and reporting features that integrate an advanced AI-based, fraud-detection system that safeguards authenticity in influencer marketing. HypeAuditor applies artificial intelligence and machine learning to determine behavioral patterns, identifying fake followers, and ascertaining engagement on influencer accounts and sponsored posts. The HypeAuditor platform has more than 500,000 users, and key customers include Dior, GroupM, Influence4You, L’Oréal, Ogilvy, TAKUMI, Traackr, and Unilever. To learn more, visit HypeAuditor.com

Business

Cost-Effective Solutions: Hiring Commercial Painters for Your Office

When it comes to refreshing your office space, painting might not be the first thing on your mind, but it’s one of the most cost-effective ways to t...

Unlock Business Potential with Bespoke Application Software

In today's competitive business landscape, companies are constantly seeking innovative ways to streamline operations and gain a competitive edge. ...

7 Creative Uses for Steel Sheds Beyond Storage

Steel sheds have long been associated with storage solutions, offering a durable and weather-resistant option for stashing away tools, garden equipm...

Top 10 Tips for Heating and Cooling Installation

Proper installation of heating and cooling systems is crucial for ensuring efficiency, comfort, and longevity in residential and commercial building...

How to Properly Maintain Your Duct Cleaning Services

Regular maintenance of your duct cleaning services in Melbourne is crucial to ensure that your HVAC system continues to operate efficiently and prov...

Exploring the Benefits of Rubbish Removal

Rubbish removal is a crucial aspect of maintaining a clean, organised, and healthy living or working environment. Whether you're managing waste from...

7 Cases When a Conveyancing Lawyer Can Be Invaluable

Navigating the world of property transactions can be a complex and daunting task. Whether you're buying your first home, selling a property or deali...

What Types of Jobs Are Currently Trending in Australia?

In every part of the country, things are getting better, and tens of thousands of new job opportunities are being created daily. Jobs like those d...

Benefits of a Custom-Made App for Your Business

You might think that creating a customized business app is something that only the big corporations do, but nothing could be further from the trut...